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M i l l m a r k
Industrial marketing

We make industrial businesses clear to the market and to capital
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Who Millmark is for

We work with manufacturers, industrial businesses, and construction contractors. We’re fully online and engineering-minded: 

clear language, structured work, and materials you can actually use in real negotiations.

Millmark is a good fit if you:

  • Real operations: you run a plant, factory, production business, construction projects, or industrial services — not a “paper company”.

  • Messy materials: facts, documents, numbers, and sales assets are scattered across folders, Word files, and chats — and it hurts sales and negotiations.

  • Growth plans: you want more capacity, new markets, new customers, and larger deal sizes.

  • Capital talks: you’re heading to a bank, investor, or strategic partner — but don’t have a clean, deal-ready package (story, ownership/legal structure, numbers, document index).

  • Startups welcome: you’re a startup or growth-stage team and want to do it properly from day one — and you’re ready to invest in getting it right.

How we look at your business

We keep three perspectives in mind at the same time: the bank, the investor/partner, and the large customer.

1
The bank
Focuses on numbers, risks, collateral, and logic:
how much you need, where the money will go, and whether the business can realistically handle it.
2
The investor / partner
Looks at growth, margins, the team, and the market:
whether the opportunity is worth backing, and how you will scale and generate returns.
3
The large customer
Checks stability, quality, timelines, pricing, and one key thing:
that you’re not a “garage operation.”
4
Our role
We bring all of this into one clear package — financials, documents, and marketing that you can confidently show to anyone.

Stages of work​​​​​​​

Step 1
INITIAL ASSESSMENT

We review where you are today, whether you have a solid foundation for funding, and which package actually fits your situation.

Step 2
COMPANY BOOK
A one-time preparation stage: we structure your numbers and build a strong, professional set of materials for banks, investors, and customers.
Step 3
MARKETING 
We take over your marketing and financial communications on an ongoing basis: updates and reporting, materials, content, and sales support.

1. INITIAL ASSESSMENT

Initial Assessment is a fast, practical diagnostic of a company’s readiness for growth, financing, or large transactions. It helps determine the real starting point, identify critical gaps, and choose the correct next step before investing time and money into the wrong package or materials. The assessment is conducted from the perspective of a bank, investor, and large customer and is based solely on the company’s existing data and materials.

What you will receive

  • a structured assessment of the company’s readiness from an external decision-maker’s perspective

  • identification of key gaps and risks that may block financing or major deals

  • a clear distinction between what is critical now and what can be postponed

  • a concrete recommendation for the next step and its appropriate scope

  • a practical checklist of actions that can be started immediately

Why this matters

  • helps avoid paying for an unsuitable package or creating materials without solid business logic

  • saves weeks of back-and-forth by aligning structure and priorities early

  • provides a realistic external view of how banks, investors, or large customers see the company

  • creates a solid foundation for Company Book and further marketing support

  • reduces the risk of early rejections, unexpected questions, and loss of trust


Pricing: €400

€400 is fully credited toward the Company Book.

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1. ​​​​​​​Initial Assessment FAQ

Is this a consultation call or a real deliverable?
No. This is not an introductory conversation or an exchange of ideas. Initial Assessment is a structured diagnostic with a clear written outcome: conclusions, risks, and a recommended next step.
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What do I need to prepare in advance?
Nothing special. You share whatever you already have: website or profile, presentations, commercial offers, key numbers (even if incomplete), and a short description of your goals. We work with the real state of the business, not an ideal version.
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How long does it take?
Typically, it involves one working interview followed by a short analytical cycle. Timing mainly depends on how quickly initial materials are provided. In most cases, results are delivered within a few days.
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What exactly will I receive at the end?
You receive a structured written summary that includes a readiness assessment, key gaps and risks, and a clearly defined recommended next step with explanation.
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Is this only for investors?
No. We assess the company from three perspectives simultaneously: bank, investor, and large customer. Any major transaction requires the same level of clarity, logic, and trust — regardless of the source of capital.
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6) What if it turns out we are not ready?
That is a valid and useful outcome.
You will receive an honest explanation of what is missing and what should be addressed first. We do not push the next package if it would not bring real value at this stage.
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Will the €400 Initial Assessment fee be credited later?
Yes. The €400 Initial Assessment fee is fully credited toward future Millmark services if you decide to continue. This allows you to start with a low-risk diagnostic and apply the cost to the next step once the scope and priorities are clearly defined.
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2. COMPANY BOOK

Company Book is a structured representation of a company for banks, investors, and large counterparties. 

It explains what the business is, how it operates, who owns it, and why it is stable — in a format used in real negotiations.

Most companies are not “non-investable”; they simply lack a clear and consistent picture of the future. External decision-makers reward clarity, not effort: ownership structure, business logic, and alignment between numbers and documents.

We collect fragmented information, remove inconsistencies, and build a coherent business and financial logic with materials that can be confidently presented and defended. Company Book is prepared per legal entity, reflecting the actual scope of work and how businesses are assessed externally.

Scope & Pricing Logic

Company Book is prepared per legal entity.   

This approach reflects actual work volume, not the amount of funding requested.

  • €3,000 covers one (1) company / legal entity

  • each company represents a separate scope of work

  • group structures are handled by preparing multiple Company Books, one per entity

What is included (per company)

  • clear description of the company and its role within the group

  • ownership, management, and decision-making logic

  • business and operational logic relevant to that entity

  • high-level ownership and legal structure

  • structured list of existing and missing key documents

  • financial logic and key drivers (based on provided data)

  • integration into group-level logic, where applicable

  • presentation materials and written explanations used in real discussions with banks, investors, and large customers

Important clarifications

  • Company Book is not a legal, financial, or tax audit

  • deep historical reconstruction or archival review is not included

  • extended due diligence or legacy documentation work is handled as a separate engagement

Example

Operating plant + holding company + subsidiaries
→ multiple legal entities
→ Company Book prepared per entity


Price: €3,000

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2. ​​​​​​​Company Book FAQ

Is Company Book a presentation, pitch deck, or internal document?
No. Company Book is not a sales deck, not a branding document, and not an internal report. It is a working reference package designed for external review and real conversations with banks, investors, and large counterparties. Its role is to reduce questions and friction, not to persuade emotionally or look impressive.
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We don’t have everything documented. Can you still work with us?

Yes. This is the normal starting point. We begin with what exists, identify what is critical for external review, and clearly separate what is missing, what can be postponed, and what must be addressed first. The outcome is a clear, prioritised structure that allows the company to move forward without trying to “fix everything at once”.

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We have a complex structure with multiple companies. Is that a problem?

No. Complex structures are typical for mature industrial and construction businesses. The task is not to simplify the business, but to make the structure readable for external decision-makers: which entity does what, where revenue is generated, where risks sit, and how entities relate to each other. This is why Company Book is prepared per legal entity.

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Why is Company Book prepared per legal entity, and how is pricing defined?

Banks and investors assess legal entities, not abstract group stories. Each entity has its own ownership, responsibilities, financial logic, and document set. Company Book is therefore prepared per legal entity to reflect real work scope and real assessment logic. Pricing is based on the amount of work required, not on the size of the investment or loan requested.

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Do you provide legal, accounting, or audit services?

No. We do not replace lawyers, accountants, or auditors. Our role is to structure and align existing information, identify logical gaps, and prepare materials that can be reviewed externally. Company Book is not an audit or due diligence. Deep historical reconstruction, archival work, or full DD preparation is handled separately if required.

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Can this be done internally, and how long does it take?

It is possible to try, but most teams struggle not with collecting files, but with building a coherent logic across history, numbers, ownership, and documents. This logic is what external decision-makers expect. Preparation typically takes two to four weeks, depending on structure complexity and response speed. The base scope includes two revision rounds.

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3. MARKETING  ongoing support (12+ months) 

Marketing at Millmark is not content for the sake of activity and not a collection of disconnected tasks. It is a structured system that supports sales, tenders, and capital-related communications, designed to make the company clear, credible, and predictable for large customers, banks, and investors.
We act as an external marketing team, maintaining consistent positioning, keeping materials up to date, and ensuring that decision-makers see the same clear picture of the business at every point of contact.

Work structure


Strategy and positioning

  • clear and stable market message aligned with bank and investor logic

  • priorities, focus, and a simple explanation of what exactly the company sells

Content and communication system

  • practical content that demonstrates competence, stability, and scale

  • ongoing updates of the website and key materials: Typical Projects, First 30 Days, FAQ

  • preparation of social media materials: up to 2 articles per month

  • selective distribution of key materials through relevant channels
    (often: YouTube + one social platform)

Sales support

  • commercial offers, tender packages, presentations, and one-pagers

  • answers to objections, meeting preparation, and follow-up materials

Capital communications

  • regular updates of presentations and numbers as the situation changes

  • materials for banks and investors, preparation for reviews and discussions


Pricing

  • €7,000 / month

  • €5,000 / month + 3% of new revenue (cap €15,000 / month)

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3. Marketing FAQ

Do you manage our social media accounts?
We work with social channels only when they support deals and trust. We prepare and adapt key materials for selected platforms, but we do not do daily SMM focused on vanity metrics.
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Will you generate leads?
We build the foundation that makes lead generation effective: clear messaging, evidence, materials, and follow-up logic. Paid or outbound marketing can be added where appropriate, but only after this foundation is in place.
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What do you actually do each month?
Work follows a structured cycle: priorities → materials and content → sales support → updates for banks and investors → review and planning for the next month. No chaos and no random tasks.
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Can you help with tenders and commercial proposals?
Yes. This is a core part of the service. We prepare and update tender packages, commercial offers, presentations, and supporting materials used in real negotiations.
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How is this different from hiring a freelancer or a marketing agency?
Most agencies sell activity: posts, ads, and design. We sell outcomes — clarity, trust, and ready-to-use materials aligned with how purchasing and financing decisions are actually made.
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What if we don’t yet have “polished” cases or materials?
That is normal. We work with typical projects, process evidence, quality confirmations, and structured descriptions of real work rather than creating showcase cases detached from reality.
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What contract term do you usually work with?
Typically 12 months or longer. In industrial and construction markets, trust is not built in 30 days. Sales cycles, tenders, and bank processes take months, and marketing must operate within the same timeframe.
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How does the 3% revenue-based model work?
It’s a partnership structure: €5,000/month covers the base system (strategy, content, materials, sales support, updates). The 3% success fee applies only to new revenue that is clearly defined and measurable — agreed upfront in the contract (what counts, what doesn’t, and how it’s confirmed). Reporting is based on real commercial evidence (e.g., signed contracts / invoices / CRM records). The total monthly fee is capped at €15,000, so you have predictable upside limits.
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Which pricing option should we choose?

Choose €7,000/month if you want the simplest setup: fixed budget, no attribution discussions, and maximum focus on execution. This is usually best when you already have stable revenue and want a reliable external marketing function.


Choose €5,000/month + 3% if you want a lower fixed cost and you’re comfortable defining “new revenue” clearly. This works best when growth is a top priority, you expect new deals to close during the contract period, and you want incentives aligned with outcomes.

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Why Millmark is easy to work with
We speak human.
No consulting buzzwords, no fancy jargon — just clear explanations and practical next steps.
We connect the full picture.
We look at your business through numbers, market reality, and marketing — so the story is consistent for customers, banks, and investors.​​​​​​​
Industrial focus is our default.
We’re used to manufacturing logic, production constraints, and long sales cycles — not coffee shops or early-stage startups​​​​​​​
Remote-first, time-efficient.
We work online and keep meetings purposeful.
You get outcomes, not a calendar full of “status calls.”​​​​​​​

Investor network & fund-ready materials

We maintain a working database of investors and funds across the EU, the US, and Israel — and we know what they actually expect from an industrial company. We don’t “blast” your deck. We prepare your package to match the fund’s logic: stage, ticket size, industry focus, and decision process.


What you get

  • Fund-fit targeting: shortlist by geography, thesis, ticket size, and industry relevance.

  • Materials tailored to the audience: bank-style clarity for lenders, growth story for equity, and due diligence readiness for PE/strategics.

  • Compliance-ready structure: ownership, legal structure, numbers, and document index presented in the format investors are used to.

  • Outreach support: intro-ready messaging, follow-ups, and Q&A handling — all documented and consistent.


We focus on quality and fit — one credible package, the right recipients, and a clean process.

How we work: async communication (mostly in writing)

We work primarily in writing — email and shared docs. It’s faster than endless calls and works across time zones. You get clear questions, clear answers, and a written trail of decisions.


Why this is better

  • Less time wasted: no scheduling back-and-forth, no meetings “to discuss the meeting”.

  • Better accuracy: we collect facts, numbers, and documents in a structured way.

  • Language-friendly: you write in your language — we reply in the same language using professional translation when needed, while keeping all materials consistent.

  • Everything is documented: agreements, versions, next steps — easy to review and share internally.

We still use calls when it matters: kickoff, key decisions, and negotiations prep.

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About

Millmark Industrial Marketing is a brand of Mill Group OÜ — an Estonia-registered, remote-first company. Estonia is built for online business: fast e-signing, clear legal structure, and simple cross-border operations. That’s why we can work efficiently with clients across multiple regions.


We support manufacturers and construction contractors in Europe, Eastern Europe & the CIS, Israel, the UAE, and the US. Our job is to make your company clear and credible for the people who decide: major customers, banks, investors, and strategic partners.


We work both with established companies that have real operations and ongoing orders — and with growth-stage teams and startups that need a fund-ready and customer-ready package from day one.

Contacts


millmarkg@gmail.com

Standard Service Offer